Maclean Jackson
Creative Director + Writer

Feel the Zxience

Global platform for relaunch of the ZX, adidas’ iconic running shoe line that featured the brand's latest performance technology through the ’90s. Now, it returns as a lifestyle shoe. “Feel The ZXience” brought the shoe to a new generation of consumers that appreciate the offbeat, absurd and viscerally strange corners of the internet.

We created The ZXience Network for YouTube — an oddly satisfying network, for an oddly satisfying shoe. Twelve hours long, organized by an algorithm that sorts by satisfaction. A stream of content equally textural, mesmerizing, and absurd. See the ZX bathed in liquid nitrogen, watch a cartoon about squishiness, experience a cake made in the likeness of the shoe, and much, much more...

⟵Yung Series The Last Hack!⟶