Feel the Zxience

Global platform for relaunch of the ZX, adidas’ iconic running shoe line that featured the brand's latest performance technology through the ’80s and ’90s. Now, it returns as a lifestyle shoe. “Feel The ZXience” brought the shoe to a new generation of consumers that appreciate the offbeat, absurd and viscerally strange corners of the internet.

The campaign launched with The ZXience Network — an oddly satisfying network, for an oddly satisfying shoe. Twelve hours long, organized by an algorithm that sorts by satisfaction. A stream of content equally textural, mesmerizing, and absurd. See the ZX bathed in liquid nitrogen, watch a cartoon about squishiness, experience a cake made in the likeness of the shoe, and much, much more...

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