The Last Hack!

Launch and campaign for the sixth and final adidas Originals by Alexander Wang collection. We celebrated the disruptive partnership with a fitting end — destroying the new collection and liquidating pieces from past collections.

Campaign Images and Films Catty Tay

For the campaign, we brought the hacker-inspired collection to life in a techno-thriller world where it was melted, incinerated and exploded.

Then we unveiled the collection in an immersive experience at the Brooklyn Museum. Partygoers chose one of four teams and watched them compete in a live hackathon. The winners got the first chance to fill shopping bags with free deadstock pieces.

Event by Offline Projects
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