Originals by A Wang Season 2

Adidas Originals' Season 2 Alexander Wang collection referenced NYC rave and bike cultures, using the streets of NYC as a canvas for a dealer-style delivery system. The campaign used posters to display a phone number customers could text to place orders via chatbot. Bike messengers outfitted in the collection delivered the goods.

Films Directed by Ryan Staake
Photography by Juergen Teller
WavesMade with Care, Worn Without.