Play For An Ultra

Launching “Play for an ULTRA,” a new platform that repositions ULTRA from just a beverage to a prize worth playing for. For Super Bowl LIX, we brought it to life with a classic hustler film, set in the world of pickleball, where our heroes charm their way onto courts across the country, only to decimate their unsuspecting opponents and claim their reward: ice-cold ULTRA.

Voted #3 on USA Today’s Super Bowl Ad Meter, the spot also landed on “Best” lists from Forbes, Vogue, Adweek, Ad Age, and others.